SEO COURSE

Website Analysis

• Cached Pages (Google, Yahoo & Bing)
• Backlinks (Google, Yahoo & Bing)
• Page Rank (Google)
• Alexa Rank
• Compete Rank
• Keyword ranking
• Website traffic (if analytics is available)
• Analysing competition
• Setting benchmarks

SEO Strategy

• Keyword suggestion & selection
• Web site architecture
• Linking strategy
• Microsites
• Corporate Blogging

On-Page Optimization

• Web page design
• Usage of CSS & Javascript
• Usage of Flash Movies
• URL Structure
• Source code optimization
• Content optimization
• Images and their names
• File names
• Meta tags
• H1 and other header tags
• Hidden text
• Query strings passed
• Page load time
• Size of the page
• Keyword density
• Two versions of a page
• Canonical domain forwarding
• Outbound links
• Site architecture
• Anchor tags
• robots.txt
• htaccess
• Breadcrumb
• Sitemap
• RSS Feeds
• W3C Validation
• Interlinking of webpages
• 404 error page
• Analytics

 Off-Page Optimization

• Search Engine submission
• Directory submissiont
• Business directory submission
• Local listings
• Articles submission
• Press Releases submission
• (Corporate) Blogging
• Getting references from related Forums
• Link Exchange (2 - 3 way)
• Banner Exchange (2 - 3 way)
• Paid Links
• Outbound links to relevant websites & blogs

 Social Media Optimization(SMO):

·  image sharing

·  Video sharing

·  Podcasting

·  Social networking (Facebook, Orkut, Tagged, Hi5 etc.)

·  Business networking ( LinkedIn, ecademy, Ryze, etc.)

·  Social bookmarking (Delicious, StumbleUpon, Digg, Reddit, etc.)

Ranking & Traffic Reporting

• Analysis & reporting
• Backlink analysis
• Cached pages
• Business Analysis
• Analyze conversions
• Ranking report
• Conversion funnel
• Site Monitoring & reporting